Basic Principles of SEO: Technical, Content, & Authority 🧱 | Better

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SEO Traffic + Impact

Part 0: Welcome!

⚙️ How this Course Works 🛠 (4:04)
🙋‍♂️ Meet Your Instructor: Cory Ames (4:55)
Support & Additional Resources

Part 1: Introduction to SEO

SEO + Your Marketing Funnel ⏬ (6:28)
How Does SEO Actually Work? 🤔 (9:21)
Common SEO Truths & Lies 🤥 (6:21)
Basic Principles of SEO: Technical, Content, & Authority 🧱 (6:18)

Part 2: Technical SEO, Auditing, & Setup

What Platform Should Your Site Be On? 🏠 (7:09)
Load Speed 🚀 (11:33)
Responsiveness & UX 📲 (5:06)
Low Quality Pages & "Pruning" 🌹 (7:26)
Your Sitemap 🗺 (3:30)
Tools: Google Analytics 🔨 (6:23)
Tools: Google Search Console 🔨 (4:31)

Part 3: Research & Creating Content

Keyword Research 🔑 (16:38)
Planning & Outlining Your Content 🧠 (15:33)
Writing for SEO ✍️ (7:50)
Publishing Search Friendly Pages 🤖 (12:38)
FAQ: How Often Should You Publish? ❓ (3:18)
FAQ: How Long Should Your Content Be? ❓ (2:09)

Part 4: Building Your Authority, Credibility, Promoting Content

Building Authority & Credibility Online 😎 (6:02)
Your Website + Owned Channels 💻 (8:55)
Your Portfolio 💼 (4:07)
Features & Mentions 📺 (8:09)

Part 5: Tracking Results & Optimizations

What Metrics to Track 🔢 (7:28)
Finding Low Hanging Fruit 🍎 (6:48)

Part 6: What’s Next?

Life After SEO Traffic + Impact 🔮 (9:17)

Additional Resources

Creating & Submitting a Sitemap (8:14)

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Basic Principles of SEO: Technical, Content, & Authority 🧱

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