Let's Tell Your Story & Build an Audience Around Your Brand & Mission
📣 Like TOMS, Patagonia, & Ben & Jerry's...✏️
Consciously or unconsciously, exceptional purpose-driven businesses like Patagonia, TOMS, or Ben & Jerry's have found effective ways to share their unique story.
Maybe most importantly...they've discovered ways to get those stories heard.
Make Sure Your Story is Seen (with SEO)
If you're hoping to generate awareness around your business and mission online (like these leading impact businesses) and you haven't learned SEO, you're making things much harder on yourself.
I'm imagining that you've probably tried different ways to "tell your story" and get noticed before: social media, blogging, or writing newsletters, and nothing has stuck.
At its core, SEO (Search Engine Optimization) is just a data-driven approach to understanding what people are interested in; what they want.
An understanding for SEO (and how to create SEO-friendly content) makes everything else you do online easier.
If you understand what people are interested in and create quality resources to serve those interests, you'll be set!
SEO is a fundamental traffic strategy and has an extremely important benefit: if done right, SEO can drive traffic to your site month after month after month. That's right! You can create one single blog post or page, and that page can continue to see hundreds if not thousands or visitors for years with minimal maintenance.
We at Grow Ensemble call these "traffic assets." 😎
Sadly, it's really easy to approach SEO the wrong way and spend time, effort, and money on creating content and stories no one sees, or go and hire an agency who claims to be "taking care of your SEO," when they really aren't.
That's why we're creating SEO Traffic + Impact; to help more better-for-the-world brands build an audience around their business and mission.